About I.D.E.A. Cleveland
Turn Expertise Into Inbound Sales Conversations
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I.D.E.A. Cleveland helps business consultants build predictable inbound leads using a strategy-first video system — not influencers, not movie-quality videos, and not expensive production.
Who We Help
Business consultants struggle with:
• Empty marketing pipelines
• Content that doesn’t generate conversations
• Paying for ads that don’t convert
• Producing videos that garner views but not revenue
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We help you flip the script.
We don’t make videos for video’s sake.
We build video systems that create conversations, credibility, and leads.
Why We Exist
I'm Chris Inman, founder of I.D.E.A. Cleveland.
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For over two decades, I worked in video and television, helping brands tell stories and grow audiences. Along the way I worked with national clients across healthcare, sports, and enterprise media.
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But when I started working with small businesses, one thing became clear:
Most businesses were creating videos that looked great but didn’t move the business forward.
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They were told:
• Content needs to be perfect
• You need more views
• You have to chase trends
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But none of that helped their calendar fill or their phone ring with qualified prospects.
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That’s when I pivoted.
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Instead of selling production, I started selling systems that turn your expertise into consistent inbound conversations.
That decision created a simple truth:
If a business consultant truly understood modern video marketing, they would believe
strategy comes before content — conversations pay the bills, not views.
What We Believe
At I.D.E.A. Cleveland we believe:
Video marketing isn’t about becoming an influencer.
It’s about building trust at scale.
Success is not:
• Likes
• Views
• Followers
Success is:
• Warm inbound sales conversations
• A full pipeline
• A calendar booked with ideal clients
This belief guides everything we do.
Our Approach
We use a strategy before content system so you:
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Design your messaging and CTA first
Then create content that actually serves your business goals. -
Record once and publish everywhere
One session becomes YouTube, podcast, LinkedIn, and more. -
Track conversations, not views
You stop guessing and start measuring what matters.
This isn’t marketing chaos.
This is a predictable system that works.
Why It Matters
Business consultants are experts in advising others — but most are not marketing strategists.
You shouldn’t have to learn video production, SEO, or social media trends to grow your business.
You should have a system that:
• Surfaces your expertise
• Teaches prospects before they talk to you
• Builds trust so they want to talk with you
• Leads to warm inbound calls
That’s what we help you build.
Proud Members of
We are proud to call The Land our home. We are a part of the community and will help it be the best. If you have a charitable organization that could use some assistance feel free to contact us.