Marketing Should Create Conversations—Not Just More Activity
Chris Inman helps business owners recognize where their marketing is wasting time and money, simplify the plan, and create a clearer path toward sales.
Chris delivers practical, no-fluff presentations for business owners, leadership teams, chambers, associations, and professional groups.
A Marketing Talk Your Audience Can Actually Use
Business owners are surrounded by advice telling them to post more, make more videos, try another platform, rebuild the website, or start using the newest AI tool.
Most do not need another tactic.
They need to understand what their marketing is supposed to accomplish, why the pieces are not working together, and what to focus on next.
Chris brings a business-owner perspective to the stage. His presentations are practical, direct, and built around the real decisions small-business owners face—not marketing theory or the newest online trend.
Attendees leave with clearer questions to ask, wasted activity to stop, and practical steps they can take back to their businesses.
TOPICS
Presentations can be customized for the audience, event length, and business topic.
Stop Wasting Money on Marketing
Why more marketing activity does not automatically create more business
Most small businesses are paying for websites, social media, videos, advertising, and other tactics without a clear plan connecting those investments to sales.
In this presentation, Chris shows business owners how to identify disconnected marketing, focus on the right buyer, and build a clearer path from attention to conversation.
Attendees will learn:
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How to recognize marketing activity that is not leading anywhere
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Why disconnected vendors and tactics create confusion
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How marketing should support the sales process
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What to prioritize before spending more money
Your Marketing and Sales Teams Need to Talk
How better alignment creates stronger content and better sales conversations
Marketing often creates content based on what the company wants to say. Sales hears the questions, objections, and concerns buyers actually have. This presentation shows businesses how to connect those conversations and turn them into useful marketing.
Attendees will learn:
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Why sales conversations should drive content topics
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How content can answer questions before the first meeting
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Where marketing commonly loses the buyer
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How to create a simple feedback loop between marketing and sales
Build a Content Library, Not Another Posting Calendar
How to create content that keeps working after it is published
Most businesses treat content as something that disappears after a few days. Chris explains how to turn buyer questions into videos, articles, podcast episodes, website resources, emails, and social content that support sales over time.
Attendees will learn:
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How to find topics buyers actually care about
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Why useful answers outperform random posting
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How one recording can support several marketing channels
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How to measure content beyond likes and views