Who is I.D.E.A. Cleveland?
I - Inman
Chris Inman boasts over two decades of experience in the dynamic realms of video and television industries. While he's collaborated with major players like the Cleveland Clinic, University Hospitals, and the Cleveland Cavaliers, his recent venture, I.D.E.A. Cleveland, marks his maiden voyage into entrepreneurship. Despite his extensive corporate clientele, Chris observed a gap in his market interactions. Small businesses often found themselves sidelined due to budget constraints, unable to access the caliber of video production services he offered.
However, when the pandemic presented challenges for businesses of all sizes, Chris recognized an opportunity for transformation. He pivoted his focus towards empowering small business owners to harness the power of video marketing, a resource previously perceived as exclusive to larger enterprises. His motivation stemmed from a critical observation: while flashy videos were being produced, their tangible impact on ROI remained questionable, especially for smaller businesses with limited resources.
Today, Chris champions the cause of leveling the playing field, providing tailored solutions to enable small businesses to utilize video effectively in their marketing endeavors. He understands that establishing a personal connection, fostering trust, and cultivating genuine rapport with an audience are pivotal in driving business success. By assisting entrepreneurs in crafting compelling personal brands and fostering authentic connections, Chris facilitates the growth of loyal client bases eager to engage with their businesses. After all, the essence of successful marketing lies in the age-old adage: "Know, Like & Trust." These fundamental human emotions serve as the cornerstone of effective branding strategies, paving the way for sustained business growth and client loyalty.
D - Digital
Navigating the realm of digital media can feel like wandering through a maze for many small business owners. You may have created Facebook and Twitter accounts as an afterthought, simply because your website developer suggested it, only to find them languishing in obscurity, seemingly offering little value to your business growth. Sound familiar? You're not alone.
Countless entrepreneurs express frustration at the perceived burden of managing social media platforms that yield minimal returns. Hours spent crafting posts go unnoticed, leaving you questioning the utility of these efforts. But fear not, for help is at hand. Let's reframe the narrative.
Firstly, let's establish clear goals for your social media presence. Do you seek to maintain connections with existing clients, showcase your unique offerings to potential customers, or attract top talent to your company? All of these objectives are achievable through strategic social media usage.
Next, let's talk resources. Your investment in social media extends beyond dollars to include time. Consider how much you're willing to dedicate to this endeavor. While outsourcing is an option, it's not without its drawbacks.
Here's where we differ: our personalized approach. We prioritize monthly one-on-one strategy sessions with you to assess progress, celebrate victories, and address challenges. Marketing is a dynamic field, far from an exact science. Anyone guaranteeing miraculous results should be met with skepticism.
Together, let's craft a digital presence that truly reflects your brand and propels your business forward. With our guidance, you'll navigate the digital landscape with confidence and purpose.
E - Envision
Let's embark on a journey together, envisioning a future brimming with opportunities for business growth and personal brand expansion. Imagine a scenario where potential clients reach out to you, eager to collaborate because they recognize the value you offer. This is the vision we aim to actualize alongside you.
At the heart of our approach lies inbound marketing, a methodology centered on attracting customers through tailored content and experiences. Through strategic content marketing, we craft materials that resonate with your target audience, addressing their needs and concerns directly. By positioning yourself as a trusted advisor rather than a salesperson, you cultivate genuine connections and foster trust.
Nobody enjoys feeling like they're being sold to, and today's consumers are particularly adept at recognizing sales tactics. Through content marketing, however, the focus shifts from selling to helping. By providing valuable insights and solutions, you establish yourself as a resource, earning the trust and loyalty of your audience in the process. Together, let's embrace this paradigm shift and embark on a journey of meaningful engagement and sustainable growth.
A - Agency
We're here to be your go-to resource for content marketing, and we believe that incorporating video into your content creation strategy offers tremendous value. Why? Because not only do people love watching videos, but they also provide a versatile foundation for generating additional content. Here's our secret recipe for maximizing your video's impact:
Start by recording a conversation with a colleague, client, or strategic partner focused on educating your ideal customers. Remember, the key is to educate! Once you have your video, upload it to YouTube. Craft a compelling description enriched with relevant keywords and hashtags to maximize visibility. Then, embed the video on your website, accompanied by a clear call to action—whether it's booking a meeting, signing up for a webinar, or accessing an e-book.
With the video serving as your cornerstone content, leverage its potential further by repurposing it into a podcast. This allows you to reach audiences who prefer audio content, whether they're out walking their dogs, hitting the gym, or commuting.
Now, how do you ensure your content gets noticed? Social media is your ally. Slice small portions of the video into bite-sized clips and share them across your social platforms, directing viewers back to your website for the full video or podcast, encouraging subscriptions along the way.
But wait, there's more! Consider transcribing the entire video to create a blog post. This not only boosts your visibility in Google searches but also appeals to those who prefer reading.
By following this strategy twice a month, you'll have a wealth of content at your disposal, bolstering your brand's image and fostering engagement with your audience. Let's elevate your content marketing game together and watch your brand soar.
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