Derek Wells
Mar 18, 2023
Think in months, not days. YouTube usually rewards a useful library built over time.
Usually longer than people want.
YouTube is not a quick-hit marketing tactic. You might publish a video today and get very little attention this week, then have that same video start getting found months later.
That is why I tell businesses to think about YouTube as a library, not a campaign.
One video probably will not change your business. But 20, 30, or 50 useful videos answering real buyer questions can start to create something much more valuable.
People can find you through search. Prospects can watch several videos before they ever call. Your sales team can send videos instead of explaining the same thing over and over again.
You should still look at views, watch time, clicks, and leads, but I would not judge YouTube after a few weeks.
The better question is whether you are consistently building useful content that helps the right people understand your business.
That takes time, but unlike a social media post that disappears quickly, a good YouTube video can keep working for you long after you publish it.