You’ve probably heard the phrase “content is king” before. You may think this only applies to written content, but nothing can be further from the truth. Even in podcast format, content still rules.
The truth is that great content is a necessary ingredient for podcast success. People will decide whether to continue listening in to your podcast or not based on the quality of content you deliver.
You can’t just go out there and “wing” your podcast content all the time. It might work once or twice, but if you’re in it for the long haul, then you need to find a way to organize your podcast content.
Here are a few techniques you can use:
· Use a podcast content calendar
An editorial or content calendar is ideal for organizing your podcast content. You can plan your episodes for months (or even years) in advance! A calendar will help you make sure you don’t run out of topics to talk about.
If you need to revisit a topic you’ve already covered on your show, you can do a more in-depth episode on the same topic, so your listeners who’ve already heard the first episode will still find some value in the new one!
A content calendar will help you look at your show from a bird’s eye point of view, and you can see whether or not your episodes are still aligned with your original goals.
· Create an outline or write out a script
Some podcast hosts prefer using an outline while some prefer reading a script. Whichever option you choose, know that both will help provide structure and organization to your episode. You’d know exactly what you’re going to talk about on your show.
· Use a podcast show clock
Used commonly in radio shows, a show clock isn’t used often in podcasts. However, there are a lot of benefits to using a system like this. For one, you know what’s going to happen in every minute of your show.
Let’s say you have a 20-minute weekly podcast. The first minute will be allotted for your podcast’s intro. Then in the second minute, you give a short introduction and welcome your listeners to the show. Then from minutes 3-10, you talk about your first topic, and then from minutes 10-19, you talk about the second topic. Then on the very last minute, you bid farewell and thank the listeners for tuning in, then play your outro.
Attention all business owners! Are you tired of struggling to come up with effective marketing strategies each month? Do you want to take your marketing game to the next level? Then join our Monthly Marketing Strategy Club today!
For just $99 per month, you will have a one-on-one virtual meeting with Chris Inman to discuss marketing insights, strategies, and tips that will help you boost your business's visibility, attract more customers, and increase your revenue. Plus, you'll get to connect with like-minded professionals at our quarterly in-person networking educational event.
Don't let another month go by without a solid marketing plan. Join our Monthly Marketing Strategy Club today and take your business to new heights! Click the link below to sign up now.