Most business owners focus on views and subscribers. The real value of YouTube comes from understanding who is watching, how long they stay, and whether the right audience is paying attention.

Hey friends—grab your coffee, because this one’s important. YouTube just tweaked its monetization policy in a way that might cost...

When it comes to YouTube success, thumbnails are one of the most important factors in attracting views. A compelling thumbnail can...

Attention spans are fleeting and the marketplace is crowded. As a small business, distinguishing yourself and connecting effectively with...

You’re putting content on YouTube, but the right people aren’t finding it. This isn’t a production or consistency issue—it’s a clarity problem most business owners miss.

The heart and soul of marketing video are not the typical belts and whistles that see in such a video. It’s not the diagrams, it’s not...

Second, only to Google, YouTube is the second largest search engine in the world, which just happens to be owned by Google. So, if you...

As a small business, one of your primary responsibilities is figuring out effective ways to get your products or services in front of as...

When most companies think about how they are going to generate more leads, they typically gravitate toward pay-per-click advertising...

Success on YouTube has potential to catapult your business into the stratosphere and yet it is one of the most underutilized platforms...

If you have an online business, one of the best things you can do is leverage the power of video and create a YouTube channel. If you can...

When it comes to growing your YouTube channel one crucial thing that you need to remember is not to waste your time trying to get someone...

With six out of ten people preferring to watch videos online rather than surfing channels on the T.V., it makes sense why brands are...

As of 2019, video content is leading the way in content marketing, and YouTube is the leading platform for producing and sharing videos....

Since 2006, when Google acquired YouTube, the video platform has continuously been on the rise. Today, not only is it the second largest...

Most YouTube channels don’t fail because of bad content. They fail because it’s not clear who the content is for.

If you've been considering starting a YouTube channel for your business, however before you can pick up your camera or choose a new...

YouTube has become one of the most visited websites online with more than 1.9 billion active users per month, and second only to parent...

It takes a lot of time and effort involved in making a successful YouTube channel and chances are high that you won’t become an overnight...

As you start your new YouTube channel, you probably already have an idea of the few things that you need to do to be successful. However,...