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  • Writer's pictureChris Inman

6 Steps To A Successful Podcast Launch

Updated: Mar 18, 2023

Podcast launches happen all the time. Some manage to ‘wow’ their audiences from the get-go, while most end up not getting any attention at all (apart from family and friends). So, how exactly do you launch a successful podcast? That’s what you’re going to learn in this article today!

1. Pick the right niche

Some people may say niche selection isn’t important, it’s your podcast and you’re free to talk about anything you like. However, if you want your podcast to be successful, and you want the right people tuning in, then you need to settle on a niche.

People trust experts. If your podcast deals with everything under the sun, you’re not really positioning yourself as an expert, you’re just another jack-of-all-trades. So, if you want to make the most of your podcast, then you better pick a niche you’re an ‘expert’ in or at least something you’re deeply interested in!

2. Prepare a draft or outline of your first few episodes

Use a content calendar to organize your podcast episodes. Plan out what your episodes are going to cover so you stick to a theme, and your audience knows what to expect.

3. Have a visually attractive artwork and catchy intro for your podcast

This probably sounds minor, but the reality is, people who aren’t already following you are going to judge you based on how your podcast artwork looks like, your podcast show title, your description, etc. Your intro also matters, don’t make it too long. Make it short and sweet and ensure it does the job of letting people know what your show is all about.

4. Record and upload a few episodes

Before you launch your podcast, you need to have a few episodes under your belt. This is so you don’t leave people hanging. People often binge-listen to new podcasts, so make sure you have content that will keep them busy for a few hours.

5. Submit to podcast directories

It’s highly recommended you upload your podcast to a dedicated podcast hosting service. Most of these companies offer benefits that website hosting services just can’t match. One of those benefits is they make it easy for you to submit your show to the top podcast directories.

6. Promote your podcast everywhere

Your podcast is up and just waiting for people to start tuning in. Promote your podcast on your blog, email your subscribers, post about it on your social media channels. Consider paid ads as well just to get the ball rolling!

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