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  • Writer's pictureChris Inman

How to Get Customers to Know, Like, and Trust You


Business is all about forming relationships by getting potential customers comfortable with what you have to offer. Successful companies know that for them to be successful and gain more customers, they understand that a potential customer has to know, like, and trust them before they are willing to complete the sale. Here are four ways you can get your potential customers to know, like, and trust you.


Move Beyond Small Talk

No one likes rejection, but for you to move forward in business, you have to move past the small talk and ask for the sale. While you can give away all the content you want and spend time talking to your followers on Facebook, Twitter, and your blog, you eventually have to ask for the sale if you're going to succeed. If you can't do this, then you aren't really in business, you just have an expensive hobby.


Don’t Mess up the Big Moment

When you finally get a potential customer to say yes and click the magical Add to Cart button, you need to be sure that everything works perfectly. A lousy shopping cart experience will quickly kill every sale, every time. You need to make sure that your site looks professional and has a user-friendly design that conveys authority. Make sure that all the links on your site work seamlessly, and make sure the checkout process is quick and easy.


Be Gracious if Things Don’t Work Out

Not everyone is going to love your business or the products you sell. If someone buys your products and hates it, don’t make them hate you as well. You need to have a strong money-back guarantee and be extremely gracious about accepting returns. Negative reviews tend to spread much quicker than positive ones, so be sure you don’t give reasons for customers to leave you a negative review.


Don’t Lie

You need to deliver on what you promised. If you say you are going to provide 10 Q&A calls in your training program, then you have to get on the phone ten times during the program. You never want to promise stuff that you can't deliver. It is the quickest way to kill trust.


When it comes to getting customers to know, like, and trust you, it is imperative to follow up after the sale. When your customers know you care, they will remain your customers. Those customers who know, like, and trust you are more likely to buy from you again.


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