Is Your Marketing Working, or Just Keeping You Busy?
It's time to figure out what marketing to stop, what to fix, and what deserves more attention.
Small business owners spend a lot of time and money on marketing. LinkedIn posts, networking events, Facebook ads, podcasts, YouTube videos, newsletters. The list keeps growing.
But when was the last time you looked at everything you're doing and asked a simple question: Is this actually helping me get more business?
In this video, Chris Inman of I.D.E.A. Cleveland and Vic Ing of Viking Sales Consultants discuss a practical way to evaluate your marketing without getting buried in complicated reports or numbers.
The Red, Yellow, Green Marketing Audit
Every marketing activity should have a purpose. Once you understand that purpose, you can decide what to do next.
Red Light — Stop: Activities costing you time or money without producing meaningful results.
Yellow Light — Fix: Marketing that has potential but needs a clearer purpose, better message, or connection to your sales process.
Green Light — Do More: Activities bringing you the right prospects, productive sales conversations, and customers.
What You'll Learn in This Video
We discuss why doing more marketing isn't always the answer, including:
How to determine whether your marketing activities are worth continuing.
Why views, followers, and engagement don't always translate into sales.
How to account for the value of your time, not just what you're spending.
Why reaching the wrong prospects can create more problems than opportunities.
How marketing and sales should work together to bring in better customers.
The goal isn't necessarily to spend less on marketing. It's to make better decisions about where you spend your time and money.
Ready to Get More Control Over Your Marketing?
You don't need another marketing tactic just because everyone else is doing it.
You need a place to ask questions, review what's working, and make better decisions.
That's why I created the Marketing I.D.E.A. Think Tanks — small groups of business owners helping each other understand their marketing, share experiences, and take practical steps toward growing their businesses.
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