Your Marketing Is Giving You Sales Opportunities. Are You Missing Them?
You send newsletters. You post on social media. You attend networking events. You might even track how many people open your emails or view your content.
But what happens when someone actually shows interest?
Do you follow up, or do you move on to the next marketing activity?
In this conversation, I sit down with Vic Ing of Viking Sales Consultants to discuss something we see far too often: Sales and marketing operating separately instead of working together.
We talk about:
Why email clicks can tell you more than open rates.
How questions and comments on social media can open the door to sales conversations.
Why following up after workshops and networking events matters.
How sales conversations should help determine what marketing content you create.
Why repeatedly talking about the problems you solve is better than constantly chasing new topics.
The takeaway?
You might not need more leads. You might need to do a better job recognizing and following up with the people who are already interested.
Marketing should help start conversations. Sales should continue them. And both need to share what they're learning.
Are You Doing Marketing Without a Clear Plan?
You're posting on social media, sending emails, networking, and trying to attract new customers.
But do you know how those activities are supposed to lead to an actual sales conversation?
That's what we're working on in my Marketing Think Tanks.
Small groups of business owners working together to figure out who they're trying to attract, what marketing makes sense, and how to turn interest into business opportunities.
No complicated marketing theories. Just practical conversations, a plan, and accountability to actually get the work done.
You don't have to figure all of this out alone.
Comments