What Does AI Tell Prospective Customers About Your Business?
Updated: Oct 10
Before someone calls your company, they may already be asking ChatGPT, Google, or another AI tool about you.
What does this company do?
Are they a good fit for me?
How do they compare with competitors?
What should I ask them before hiring them?
Vic Ing and I tested those questions on our own businesses. Some of the answers were surprisingly good. Others showed us exactly where our websites and content were leaving gaps.
Understanding AI's Role in Customer Research
Before a prospect calls your company, they may have already asked AI about you.
What do you do? Are you the right company to hire? How do you compare to other options? What should they ask you during the sales meeting?
In this video, Vic Ing of Viking Sales Consultants and I tested those questions on our own businesses.
Some of the answers were surprisingly accurate. Others exposed gaps in our websites, pricing information, messaging, and content.
That may be the most useful part of this exercise.
If AI cannot clearly answer an important question about your business, your prospective customers may be struggling to find that answer too.
Try This with Your Own Business
Ask AI:
“What should I know about [YOUR COMPANY] before I schedule a sales meeting?”
“Who is their ideal customer?”
“What are the pros and cons of hiring them?”
“What questions should I ask them before I buy?”
Then look closely at what AI gets right, what it gets wrong, and what it cannot answer at all.
Those gaps can show you exactly what your website, videos, and other content need to explain more clearly.
The Importance of Clarity in Marketing
Clarity is key. Your potential clients need to understand what you offer. They want to know how you can solve their problems. If they can’t find this information, they’ll look elsewhere.
Make sure your website is straightforward. Use simple language. Avoid jargon.
Engaging Your Audience
Engagement matters. You want to draw your audience in. Use visuals. Include videos. Make your content interactive.
Ask questions. Encourage feedback. This can help you understand what your audience wants.
Building Trust Through Transparency
Trust is crucial in any business relationship. Be transparent about your services. Share testimonials. Highlight case studies.
Show your potential clients that you have a proven track record. This can make a big difference in their decision-making process.
Conclusion: Take Action Now
Don’t wait. Start testing your own business with AI today.
Identify the gaps. Fill them. Make your marketing efforts more effective.
Your goal is to turn those marketing efforts into actual client conversations and sales.
Remember, clarity and engagement are your best friends in this journey.
So, what are you waiting for? Dive in and see what AI has to say about your business!
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By following these steps, you can create a clear, consistent path from audience attention to client acquisition.
Let’s make your business the go-to choice for high-value services!
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